Busan International Film Festival held annually in Haeundae-gu, Busan (also Pusan), South Korea, is one of the most significant film festivals in Asia. The focus of the BIFF is introducing new films and first-time directors, especially those from Asian countries. Another notable feature is the appeal of the festival to young people, both in terms of the large youthful audience it attracts and through its efforts to develop and promote young talent.